Perplexity started recommending Northstar for "team scheduling" — a question where you were the default last week.
AI changed the search game
But we're here to help
People still search for your solution
The internet did not stop being social. Buyers still ask around, compare notes, follow proof, and trust people who sound like they know the market.
AI just became the narrator. It reads the room before your buyer reaches your site, then turns articles, communities, podcasts, reviews, listicles, and your own pages into an answer.
So the work is not to trick the robots. The work is to become easier to understand, trust, and recommend.
Read our storyThe answer layer is fickle.
ChatGPT, Claude, Perplexity, AI Overviews: they constantly cite different sources, change their wording, and sometimes leave you out completely. We can help. Here's how.
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What AI says — the claims, comparisons, and shorthand that keep showing up around your brand.
Signalbat monitors it 24/7, across every assistant — the day your story changes, you hear it first.
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Who it talks about — the competitors getting named when buyers ask for recommendations.
Learn from them. Then take them over.
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Where it learned it — the sources, pages, reviews, and public conversations shaping the answer.
Get to the source and you'll understand what to do — Signalbat brings you right where you need to be.
Quality still compounds.
The old SEO tricks do not carry the same weight. Schema alone will not save you. A perfect keyword page is not enough if the rest of the internet has no reason to talk about you.
What works is more human: a clear website, useful content, credible third-party mentions, and real conversations in the places buyers already trust.
- Useful website pages
- Customer proof
- Articles and listicles
- Podcasts and interviews
- Reddit and communities
- Reviews and app stores
Signalbat keeps watch.
Instead of refreshing AI answers every morning, open one daily Reading: what changed, who gained ground, which sources matter, and what your brand should sharpen next.
Share of recommendation answers that name each brand.
Northstar · positioning shifted
Was "a developer-first scheduling API."
Now "the all-in-one platform for revenue teams."
Just one question. Are you working solo or with a team?
Our pricing is simple and honest. We don't overcharge for a huge feature set you'll never use, but we also don't give you vibe-coded experiments for free.
Solo
Cancel anytime · VAT included
Start with SoloTeam
Cancel anytime · VAT included
Start with TeamBoth plans include
- Daily readings from AI answers in your market
- Your brand, competitors, and buyer questions in view
- Signalbat Score and movement over time
- Site clarity checks for AI search
- Email support from a human
Questions, answered.
- What does Signalbat actually track? — whether AI names you, who it names instead, and the sources shaping the answer — all as one daily score.
- Which AI assistants do you cover? — ChatGPT, Claude, Perplexity, and Google's AI Overviews, with more on the way.
- How is this different from my SEO tools? — SEO tracks where you rank on Google; Signalbat tracks what AI says and recommends.
- Do I need to install anything? — no script, no site changes — just give us your brand and a few competitors.
- What's the difference between Solo and Team? — Solo watches one brand; Team covers several and adds seats for the whole crew.
- Can I cancel anytime? — yes — one click, no call, and VAT is already included.