FAQ
What Signalbat tracks
Signalbat tracks the answer layer around your brand: whether AI assistants name you, which competitors they name instead, and what public sources seem to shape those answers.
Updated June 16, 2026
In short
Signalbat tracks AI answer presence, competitor movement, repeated claims, source evidence, and changes over time for the buyer questions that matter to your category. It does not need a website tracking script because the core signal lives in public answers and public evidence: what assistants say, who they recommend, and which sources appear to support the story.
Brand presence
Each Reading checks whether your brand appears in buyer-style answers across category, comparison, and evaluation questions.
Competitor movement
Signalbat records the brands that appear beside or instead of you, then watches whether that peer set changes over time.
Source evidence
When answers cite or lean on public evidence, Signalbat connects the movement back to pages, reviews, communities, and proof points your team can inspect.
Claims and caveats
A mention is only useful when the wording is useful. Signalbat looks at the claim attached to your brand, the caveats that appear beside it, and whether the assistant frames you as a strong recommendation, a partial fit, or an afterthought.
Movement over time
The daily read matters because AI answers move quietly. Signalbat compares new answers against previous reads so the team can see when a competitor enters the set, a claim hardens, or a source starts shaping the answer differently.
What Signalbat does not track
Signalbat is not a generic analytics pixel, social inbox, or keyword rank tracker. It focuses on the evidence that affects answer-layer perception: buyer questions, assistant wording, competitors, sources, and proof gaps.
How it works
- 01
Collect questions
Start from the questions buyers ask before choosing a tool, vendor, or category approach.
- 02
Read the answers
Capture mentions, claims, competitors, and source trails from the assistants your buyers use.
- 03
Summarize the signal
Turn the movement into a daily read that explains what changed and what to improve.
What Signalbat brings back
- Mention share
- Competitor names
- Repeated claims
- Source trails