https://signalbat.com/blog Field notes on AI visibility, source trails, competitor movement, and the answer layer. en https://signalbat.com/blog/competitor-evidence-easier-to-summarize https://signalbat.com/blog/competitor-evidence-easier-to-summarize Tue, 16 Jun 2026 00:00:00 GMT When an AI assistant recommends a competitor, the useful question is not who ranked higher. It is which public evidence made that competitor easier to explain. https://signalbat.com/blog/geo-basics-if-you-know-seo https://signalbat.com/blog/geo-basics-if-you-know-seo Fri, 12 Jun 2026 00:00:00 GMT Generative engine optimization is not a separate bag of tricks. The basics are clear pages, credible sources, extractable claims, and repeated reads of what AI answers actually say. https://signalbat.com/blog/stale-claim-living-inside-ai-answers https://signalbat.com/blog/stale-claim-living-inside-ai-answers Wed, 10 Jun 2026 00:00:00 GMT AI assistants can keep repeating old claims long after your site moved on. The fix starts by tracing the source trail, not yelling at the model.